Cashmere that holds up to adventure.
Skiing used to look a certain way. Bold colors. Real materials. Sweaters that meant something. We went back and built it properly this time. Performance cashmere woven stitch by stitch, with details you will keep discovering.
Performance Cashmere
Cashmere blended with elastane for stretch, shape retention, reduced pilling, temperature regulation, and machine washability. Soft enough to love. Strong enough for the way you live.
Designed by a World Champion
Every detail comes from AJ Cargill’s lifetime on the mountain as a world champion free skier, 21 year ski patroller, and longtime retail buyer.
Small Batch, Surprise Details
Made in small runs with linked construction, hand embroidered finishing, and thoughtful details you will keep discovering every time you wear it.
Alpine Revival blends Mongolian cashmere with elastane so every stitch has stretch, shape retention, and more durability than traditional cashmere. It moves with you, holds its shape, resists pilling better than standard cashmere, and can be washed at home.
Throw it on after skiing. Wear it to dinner. Pack it for the weekend. This is cashmere built for the life you actually live.
Stretches, no holes
Elastane woven into every stitch gives the knit exceptional stretch and recovery, helping your sweater hold its shape season after season without sagging or stretching out.
Temperature regulating
Cashmere's hollow fibers help regulate temperature. Keeps you warm when its cool out, but breathes when you need to cool off
Skis all day. Smells like nothing.
Natural animal fibers means no trapped odor. Wear it many times before you wash it.
Details you keep discovering.
The cowl that covers your nose on a cold chairlift. The elbow patch that is actually structural.
Built by someone who skied it, patrolled it, and demanded more.
AJ Cargill has spent her life on the mountain: ski racer, bump skier, ski mountaineer, World Champion freeskier, 21-year Jackson Hole Ski Patrol member, JHMR retail apparel buyer, and lifelong student of what works in mountain environments.
She did not design Alpine Revival from a mood board. She designed it from chairlifts, pre-dawn patrol routes, cold hands, hard falls, and decades of knowing, not guessing, what people actually reach for when they want warmth and coziness.
Dressed for the Lift.
Ready for After.
Still Have Questions?
Why does this cost $400?
We use performance cashmere blended with elastane, knit together stitch by stitch using linked construction. We make 100-200 pieces per run. There is hand embroidery on select styles. Surprise details in every single piece. This is not a sweater that comes off a machine in an hour. It is made with more hands, more time, and more intention than almost anything else you will find at this price point. The real question is cost per wear. This sweater is going to outlast five of the ones you have been buying.
Is cashmere actually warm enough for the mountain?
Most people think of cashmere as a delicate thing you wear to fancy outings only. We think about it differently. Cashmere fiber is long and hollow, which means it regulates your temperature instead of just trapping heat the way down or synthetic insulation does. When you get too warm, it breathes. When you cool down, it holds. Cashmere goats live in high alpine environments their entire life. The yarn spun from these rugged animals has been used in extreme cold climates for centuries for exactly this reason. Our elastane blend makes it even more functional: it stretches and moves with you, holds its shape, and does not hold odor the way petroleum based fleece does.
Where is it made and where does the cashmere come from?
The cashmere comes from Mongolian goats. About 95% of the world's cashmere goats live in Mongolia and the surrounding region, because the extreme temperature swings are what produce that fine, long, hollow fiber. We work with yarn companies who care about the herder communities that make this possible. The sweaters are manufactured in China, which is where the expertise and proximity to that Mongolian fiber lives. We are not going to hide from that. We chose it because it is the right place to make what we make, not because it was the cheapest option.
How do I wash it?
This is where Alpine Revival does something most cashmere brands cannot: you can machine wash it. The elastane blend creates a tighter, more durable weave that holds up in a gentle cycle. Cold water only. Delicate cycle. A mesh laundry bag is a good idea.
Never put it in the dryer, ever. Lay it flat on a towel or rack to air dry. That is it. No dry cleaning bill. No precious handling. Just wear it, wash it, wear it again.
Will it pill?
Less than you expect. Pilling is cashmere's reputation, and honestly it is not wrong for most cashmere. Ours pills significantly less because of the elastane blend and the higher grade yarn we use. We pay more for the yarn specifically because it matters. We would not make pilling reduction a headline claim, but we will say: customers who have worn these for full seasons come back and buy another. That tells us something.
The ski sweater was once iconic
Virtually everything in the outdoor space is synthetic. Petroleum based synthetic products like fleece hold stink, lose their shape, and look exactly like every other ‘performance’ piece. AJ wanted something better - something that combined warmth, natural fibers, an elevated aesthetic and a performance element. So she built it.
