Our first season of designs - how’d we do?
Well, it’s truly up to you, our friends and customers - did we nail it?
Our sales paint a nice picture, but we would still love to hear from you.
With our launch of Alpine Revival going live in October of 2023, we sold 65% of our first run of inventory in 4 months. We offered 3 men’s styles and 3 women’s styles, plus t-shirts, hats and beanies. We started small, editing ourselves so that we didn’t bite off more than we could chew, metaphorically speaking. Or, more fearsome: so that we didn’t overspend our investment. We offered navy, grey, and forest green for men, easy to digest colors. We gave women the choice of navy, bright pink, lavender and grey. We tried to keep the color palette simple yet consistent, vibrant yet classic.
And we think we found our sweet spot. We had some home-runs and we had no clear strike-outs. We like what we’ve put forth and we see that others have been pleasantly surprised and delighted as well. We thank you for your support.
Not only the colors, but the blend of fibers/yarn we chose as well seems spot-on. There was no way to know 100% that our blend would hold up to the rigorous tests of wear. We wanted a garment that could be (and would be) worn in all types of situations and conditions. We WANT you to take Alpine Revival items from the slopes to a swanky dinner, from the skin track to apres-ski, and from a summer night mountain-top concert to the skate park. And now we know you can (and do)!
We chose to create a blend that uses a 100% cashmere fiber strand, the finest we could find, and pair it with a very minimal strand of elastane or Lycra. We perfected the blend to create what we call a “PERFORMANCE CASHMERE”. We feel this is best suited to keep the wearer warm, retain the garment’s natural shape, and help the high-wear areas resist pilling. And it does just that!
Check our IG account for examples of mountain biking in the Granite Crew, spring skiing in the Gothic Hoodie, and chopping wood in the Glacier Flannel. It WARMS. It breathes. It fits. It dries quickly. We have worn our samples endless hours and places, almost as if our sweaters are our uniform. And the pilling is minimal.
Again, thank you and we would love to hear from you.
Email us at weski@alpinerevival.com, or give your opinion to other interested buyers in a product review.